Privacy policy

Last version: April 28, 2026

Nu-business.life operates this store and website, including all related information, content, functionality, tools, products and services, to provide you as a customer with a customized shopping experience (the “Services”). Nu-business.life is based on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal information when you visit, use the Site or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will govern the collection, processing and sharing of your personal information.

Please read this privacy policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your information as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal information,” we are referring to information that identifies or can be directly associated with you or another person. Personal data does not include information that has been collected anonymously or has been anonymized in such a way that it cannot be identified or assigned to you personally. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including the inferences drawn from that personal data:

• Contact details including name, mailing address, billing address, shipping address, telephone number and email address.
• Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment type, payment confirmation and other payment details.
• Account Information including username, password, security questions, configurations and settings.
• Transaction information including the items you view, add to cart, wishlist or purchase, return, exchange or cancel, and your past transactions.
• Communication with us including information you provide when communicating with us, such as when you submit a customer support request.
• Device information including information about device, browser or network connection, IP address and other unique identifiers.
• Usage Information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal information through the following sources:

• Directly from you We collect information, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically via the Services We collect the information, among other things, from your device or when you use our products or services or visit our website and through the use of cookies and similar technologies.
• From our service providers We collect the data, among other things, when we ask service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, customizing and improving the Services. We use your personal information to provide you with the Services. This includes, but is not limited to, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, allowing you to leave reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may include using your personal information to better customize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications by email, SMS or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart and other activities related to the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against possible fraudulent, illegal, unsafe or malicious activities, protect public safety and ensure the security of our Services. If you decide to use the Services and register an account, you are responsible for protecting your account login information. We strongly recommend that you do not share your username, password or other login information with anyone else.
• Communication with you. We use your personal information to provide you with customer support and effective services, to respond to your inquiries in a timely manner and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to lawful process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce the terms and policies.

How do we share personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• For Shopify, these are vendors and other third parties that provide services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• We share personal information with business and marketing partners who provide marketing services to you and display advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you to provide you with targeted advertising and marketing based on your online activity across various merchants and websites. If you would like to exercise your right to opt-out of such uses, you have the opportunity to do so here
• When you request or otherwise consent to us sharing certain information with third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
• We share personal data with our affiliates or elsewhere within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, where Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services to you. Information you submit to the Services will be shared with Shopify and third parties who may be located in countries other than your country of residence to provide and improve the Services to you. To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal information and your rights, please see the Shopify Consumer Privacy Policy . Depending on where you reside, you may exercise certain rights in relation to your personal information listed here Link to Shopify Privacy Portal.

Third Party Sites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated websites or that are not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restrictions on their use by us or by any third party. The inclusion of such links by us does not imply our endorsement of the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below to request deletion of that information. As of the effective date of this Privacy Policy, we are not aware that we are “sharing” or “selling” (as those terms are defined under applicable law) personal information of anyone under the age of 16.

Security and retention of your data

Please note that no security measures are perfect or impenetrable and therefore we cannot guarantee “perfect security”. In addition, information you send to us may also be exposed to risks during transmission. We recommend that you do not use unsecure channels when transmitting sensitive or confidential information to us.

How long we keep your personal data depends on various factors. This includes, for example, whether we need the information to manage your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request to the extent permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to deletion. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct any inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we disclose it to a third party in certain circumstances and subject to certain exceptions.
• Management of communication settings. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may continue to send you non-promotional emails, such as: B. via your account or via orders you have placed.

You may exercise these rights as indicated on the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and your rights, including rights related to the data Shopify processes, please visit https://privacy.shopify.com/en.

Exercising these rights will not cause you any disadvantages. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable law, you may designate an agent to make requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to demonstrate that you have authorized the agent to act on your behalf. It may be necessary for you to confirm your identity directly to us. We will respond to your request quickly within the framework of applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you have the right to object to our decision by contacting us using the contact details provided below or by submitting your complaint to the relevant data protection authority. There is a list of responsible data protection supervisory authorities for the European Economic Area. If you would like to retrieve, you have the opportunity to do so here.

International broadcasts

Please note that we may transfer, store and process your personal data outside of the country in which you reside.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on accepted transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, unless the data transfer is to a country that is proven to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this privacy policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, adjust the “Last Revised” date accordingly, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call , by email at mail@nu-business.life or by post Erkrather Str. 401, Düsseldorf , 40231, DE to us. For the purposes of applicable data protection laws, we are the data controller of your personal data.